YOUR PRODUCT IS STRONG.

Your product would be convincing if more people knew about it

Customers do not understand the advantages

Only experts understand the explanations

The differentiation to competitors is not sufficiently successful

INTERVIEW IN THE TRADE MAGAZINE ES&T

In ES&T, Heinrich Glasmeyer talks about the new requirements for brand management, storytelling and trade fair appearances under the title „The right communication determines visibility“. brand management, storytelling and trade fair appearances in the defence sector. The interview shows how companies can communicate their complex technologies and position themselves clearly against the competition.

„The right communication determines visibility.“

HEINRICH GLASMEYER, Interview with the GB DEFENCE management in ES & T (9/25)

The turnaround in security policy has sparked a veritable hype around the defence industry. This opens up important opportunities for many companies, but is also a challenge due to the growing competition.
Heinrich Glasmeyer, Managing Director of the communications agency GB Defence and former German Armed Forces officer, explains what it takes to be visible on the market today.

ES&T: Mr Glasmeyer, you are the Managing Director of GB Defence, a Agency specialising in the defence sector. Is this a reaction to the much-discussed turning point?

Heinrich Glasmeyer: Our team is deeply rooted in the defence sector, and we have been supporting the German armed forces, among others, for 25 years. The need for industry-specific and target group-oriented marketing and communication measures is therefore nothing new - but what has changed is the market situation in the defence sector. We would now like to address this with GB Defence.

MESSAGES for your product,
THAT RESONATE AND HAVE AN IMPACT

Strategic thinking, in-depth military understanding, precise communicationsolutions - we are unique in the agency sector. With our support, you can position yourself at the forefront with decision-makers in industry and procurement.

Comprehensive industry knowledge avoids wastage

Clear language convinces and shows strength in competition

High efficiency without lengthy familiarisation saves time and money

Achieve defined goals quickly with maximum performance

Cases - Precise solutions for individual topics

blackned Corporate Design

Result: More sales success

OMTAC communication solutions

Result: Reach new customers with messages that hit and work

Naval Aviator Recruiting Brochure

Result: More applicants

OMTAC website design and structure

Result: Reaching new customers

blackned explanatory 3D infographic

Result: Better understanding by all target groups

blackned Video Animation

Result: Convincing new target groups

IHTC brochure

Result: Increased interest in the Army Air Corps

blackned exhibition stand concept

Result: Significantly more attention

Proven and repeatedly honoured

A STRONG TEAM FOR YOUR SUCCESS

HEINRICH GLASMEYER

Management

Former helicopter pilot and army pilot, studied mechanical engineering specialising in defence technology

MICHAEL KOCH

Media planning

Former naval staff officer, lecturer at the German Armed Forces Command and Staff College, lecturer in crisis communication at Bremerhaven University of Applied Sciences (until 2022)

JENNY SHUKOW

Account Management

Responsible for the organisation of all GB Defence orders. Her creative background provides valuable impetus for customer projects - even without a military background.

PROF. DR. STEFAN COMBINES

Public Relations

Former telecommunication troop, lecturer in media communication (FHM)

PHILIP HAASE

PR consultant

Public Relations, communication studies, specialising in technical communication

CREATIVE TEAM

Concept & Design

20 employees from the fields of: Communication, web/graphic design, and motion/3D design

We are looking forward

to your visit

Rothenbaumchaussee 163
20149 Hamburg

to your call

+49 040 42312300

or your message

office@glasmeyer-branding.de